4 thoughts on “How to promote offline physical stores online”
Cynthia
For physical stores, the most concerned and most troublesome is the problem of customer sources. Secondly, how the customer source comes, how to spend again after the transaction, and how to let the guests recommend you to the people around Promoting and drainage through WeChat Mini Program, because the applet not only achieved drainage and transformation, but also achieves online and offline marketing, because the new retail pursuit is also the format of offline experience, online ordering transactions, and using it, and uses it. The applet can also achieve new and retention problems. 1, offline poster, Yilabao push offline code scanning is one of the most basic ways to obtain customer acquisition. Scan the QR code or small program code through WeChat to enter the applet. Merchants can combine small program codes with marketing activities to display the active scanning code to participate in the activities through posters or Yilabao display. 2, offline single page promotion M small program code or mini -program QR code can also be placed on a single or three -fold page, distributed near the store. , Or the special services of the store, attract users to scan the code into small programs and drain for stores. 3, offline activity promotion offline activity promotion is one of the important ways of marketing. Merchants can promote small programs by holding some offline activities, such as holding activities in places with more traffic in the mall Applets. 4, WeChat search-seize the name of the applet A good name, a traffic brought by a word that conforms to the user's search habits is unpredictable. The name of the mini program is unique. According to the user's search habits and product characteristics, the applet name that meets the user's search habits as soon as possible is it more likely to be searched by the user. The title naming suggestion: On the premise of ensuring the operation of the business, try to use the WeChat index with higher keywords for names. Do not set the name of the long applet. Other keywords can be configured in custom keywords to configure configuration Essence 5, small program name search optimization WeChat search supports keywords blurred matching, so custom keywords will also affect mini program rankings. Operators only need to enter the WeChat Mini Program background to click "Promotion" - "Add Keywords", and you can enter up to 10 search keywords. When setting keywords, you can learn from Baidu's launching skills and combine the specific usage scenarios of WeChat. S selection of keywords: optional regional words, brand words, crowd words, product words, industry words, and related to the main business. Keywords should be selected as short words and hot words as much as possible. Keywords are recommended to pass the small program "WeChat index" query. WeChat officially provides keyword index data and supports keyword comparison. The keyword optimization: It is recommended to optimize every 1-2 weeks according to the data situation to avoid errors caused by the difference in user habits at different times within a week. 6. The nearby small program entrance In [nearby small programs], the applet will automatically show WeChat users within 5 kilometers around. Users can buy services directly through small programs, or navigate to the store. A small program can add 10 geographical locations. In other words, a small program is equivalent to adding a 10 -fold exposure to the store. 7, card coupon entrance Adders can set card coupons for mini -programs. Through the card coupon interface, you can directly enter the applet. Many users like to earn cheap, and provide consumers with real discounts through card vouchers, prompting them to open a small program to form a direct conversion. 8, applet jump applets The jumping between applets is not only complementary and perfect for enterprise services, but also allows small programs among enterprises to spread. A small program is bound to the same public account subject, jumping and flowing to each other. 9, APP sharing to WeChat Is to share the content of the app to WeChat, it will automatically turn into a small program card, click to enter the applet. For example: When sharing videos from Tencent Video APP/Tencent Video Website to WeChat friends, friends will jump directly to Tencent Video Mini Program after clicking the card. 10, the public account content jump applets Coufeng can insert text, pictures, applet cards in the public account tweet, and click directly to jump the applet directly. This method can guide users to click on the applets through high -quality content that conforms to brand tone to form a shopping scenario of "watching while buying and buy", and realize the conversion of content to purchase. 11, the public account menu Calls can place the small program in the public account menu bar and guide the public account fans to the applet. 12. After the payment, the entrance In consumers will receive the payment of the payment of WeChat Payment Pushing after using WeChat to pay the payment, click "Enter the Merchant Program" Essence 13, the public account PROFILE page binds related applets The merchants can associate the public account and applet, and display the small program on the public account Profile page. When users pay attention to the public account, they can see the "related applets" located in a prominent position. Click to jump directly to the applet. 14, public account associated mini -program push information When the merchant conducts a public account affiliate applet, it can choose to push the affiliate information to the public account fans. Can enter the associated applet. 15, template message The template message is a push for each user within WeChat. The content class can be used to prompt updates, e -commerce categories can use it to prompt promotion or unpaid, and the tool class can use it to prompt to complete the daily goals. Each push is to let users gradually form a dependence on mini -programs. 16, WeChat group promotion input title Mascape can push small programs in the fan base to allow fans to spread autonomously. Can guide fans to share, and then receive small gifts with screenshots, and gradually lead traffic to small programs. 17. Chat mini program The applets forwarded in the group will be stored in the chat applet, which is convenient for opening the next time. For the industry group, you can place your own industry applets, which is convenient for opening and being quilt. Find. 18, the friends circle applet poster At present, the applet cannot be shared to the circle of friends, but the huge "acquaintance traffic" of the circle of friends is still the best position for social sharing. The merchant can put the small program code on the exquisite design poster, share it on the circle of friends, and promote drainage through attractive activities or design sense.
Pay content for time limit to check for freenAnswer I suggest that offline physical stores open up online channels through the form of social e -commerce. Social e -commerce is a new type of e -commerce model that has developed rapidly in the past two years. And there is almost no threshold for social e -commerce, and it does not require too much management energy. It can combine the advantages of offline resources to accumulate online private domain flow to generate benefits. Offline physical stores are also a process that needs to be accumulated, but social e -commerce can accelerate this process, which is equivalent to a shortcut.nThe first: open a personal shop in the name of personal. In this way, the opening process of opening an online store is the same as those who directly open online stores. Just a series of processes such as Taobao account registration, Alipay certification, and ID card certification; Uploaded to the online store after taking pictures, trimming, and describing descriptions. The second: open corporate stores in the name of an enterprise. It is more troublesome to open an online store in this way. You need to pass the Alipay merchant certification and open a store with an industrial and commercial business license. PS: Although it is more troublesome to open corporate stores on Taobao, corporate store sellers have more rights and interests.nAsk how to do social e -commerce, I haven't done it before, I don’t understandnAnswer social e -commerce is an e -commerce company that depends on social relations. Social e -commerce needs to do personal IP, the value and influence of the brand, position your social circle, understand what the core advantages and resources are, what the core users are, and what problems I can solve for core users.nThen learn about it firstnQuestions need those procedures for Taobao to open a storenCan I open an online shop like me like me?nfinishednAnswer 1. Alibaba staff cannot create Taobao shops;n2. A ID card can only create one Taobao shop;n3. If the same account has created a U station or other sites, it is impossible to create Taobao stores, which can be replaced by account opening;n4. If you have created a Tmall store in the same account, you cannot create Taobao stores.n5. If the same account has operating behavior in 1688 (issuing product information, ordering integrity service, seller initiating orders, quotations, ordering field certification, opening of Wangpu, corporate account registration and registration of enterprise accounts) You cannot create Taobao stores, you can replace your account to open a store;n6. If the Taobao account is punished by Taobao permanently for the creation of shops, Taobao stores cannot be created;nExtended informationnTaobao store opening step:nStep 1: Register Taobao accountnStep 2: Alipay account bindingnStep 3: Alipay real -name certificationnStep 4: Taobao Store CertificationnStep 5: Create a shopnQuestion how to allow customers to find my shop on TaobaonWhen answering people search, you can find it naturally when you searchnMore 21nBleak
1. You can use "community marketing" to establish a WeChat group, such as establishing a customer group, so that every customer who bought it in your store or enter the store will join the group and issue some coupons from time to time to issue some coupons. Or Ji Zan and other activities. This cost can be said to be very low. 2. You can use "forum marketing" to find some local forums, and then send some information in it. 3. You can use "WeChat Marketing" to create your own circle of friends, personal business cards, background walls and other hardware facilities, and then with perfect pictures and copywriting.
First of all, the physical store should be more strict and cautious in the choice of products they sell, and the quality of each item must be strictly identified, and the category must be scientifically selected and distinguished. And understand the product. Secondly, it is necessary to make good use of the online and offline combination model to correctly use the online marketing model. For example, after all, the popular community group purchase model is now, in the final analysis, which is a low -cost online sales situation. Generally speaking, as long as the owner of the physical store uses the group, the WeChat mini -programs can realize the community to open the group, and this can not only promote better on their own stores, but also use this to make the product sales of their own stores sales. Greatly improved, why not be happy? The last point is to strictly improve the quality of service in the store. Ask San's unknown situation, to improve the literacy of the clerk so that the salesperson can provide customers with valuable reference opinions, provide more guidance for customers' consumer behavior, and let customers feel a better consumer experience, so that there will be more to be more will there be more Customers come to consume. Now, with the introduction of the new e -commerce law, online and offline retailers are in a fair level. Moreover, online traffic dividends are also increasingly exhausted, and the comprehensive operating costs that remain high have made the original advantages of the e -commerce industry gone. So, currently, whether online or offline retail, it is necessary to meet user needs and experience as the core, and open up mature products, members, transactions, marketing data, drive the digital transformation of the supply chain, integrate into integration into it into New retail can survive better in the upcoming economic torrent.
For physical stores, the most concerned and most troublesome is the problem of customer sources. Secondly, how the customer source comes, how to spend again after the transaction, and how to let the guests recommend you to the people around Promoting and drainage through WeChat Mini Program, because the applet not only achieved drainage and transformation, but also achieves online and offline marketing, because the new retail pursuit is also the format of offline experience, online ordering transactions, and using it, and uses it. The applet can also achieve new and retention problems.
1, offline poster, Yilabao push
offline code scanning is one of the most basic ways to obtain customer acquisition. Scan the QR code or small program code through WeChat to enter the applet. Merchants can combine small program codes with marketing activities to display the active scanning code to participate in the activities through posters or Yilabao display.
2, offline single page promotion
M small program code or mini -program QR code can also be placed on a single or three -fold page, distributed near the store. , Or the special services of the store, attract users to scan the code into small programs and drain for stores.
3, offline activity promotion
offline activity promotion is one of the important ways of marketing. Merchants can promote small programs by holding some offline activities, such as holding activities in places with more traffic in the mall Applets.
4, WeChat search-seize the name of the applet
A good name, a traffic brought by a word that conforms to the user's search habits is unpredictable. The name of the mini program is unique. According to the user's search habits and product characteristics, the applet name that meets the user's search habits as soon as possible is it more likely to be searched by the user.
The title naming suggestion: On the premise of ensuring the operation of the business, try to use the WeChat index with higher keywords for names. Do not set the name of the long applet. Other keywords can be configured in custom keywords to configure configuration Essence
5, small program name search optimization
WeChat search supports keywords blurred matching, so custom keywords will also affect mini program rankings. Operators only need to enter the WeChat Mini Program background to click "Promotion" - "Add Keywords", and you can enter up to 10 search keywords. When setting keywords, you can learn from Baidu's launching skills and combine the specific usage scenarios of WeChat.
S selection of keywords: optional regional words, brand words, crowd words, product words, industry words, and related to the main business. Keywords should be selected as short words and hot words as much as possible. Keywords are recommended to pass the small program "WeChat index" query. WeChat officially provides keyword index data and supports keyword comparison.
The keyword optimization: It is recommended to optimize every 1-2 weeks according to the data situation to avoid errors caused by the difference in user habits at different times within a week.
6. The nearby small program entrance
In [nearby small programs], the applet will automatically show WeChat users within 5 kilometers around. Users can buy services directly through small programs, or navigate to the store. A small program can add 10 geographical locations. In other words, a small program is equivalent to adding a 10 -fold exposure to the store.
7, card coupon entrance
Adders can set card coupons for mini -programs. Through the card coupon interface, you can directly enter the applet. Many users like to earn cheap, and provide consumers with real discounts through card vouchers, prompting them to open a small program to form a direct conversion.
8, applet jump applets
The jumping between applets is not only complementary and perfect for enterprise services, but also allows small programs among enterprises to spread. A small program is bound to the same public account subject, jumping and flowing to each other.
9, APP sharing to WeChat
Is to share the content of the app to WeChat, it will automatically turn into a small program card, click to enter the applet. For example: When sharing videos from Tencent Video APP/Tencent Video Website to WeChat friends, friends will jump directly to Tencent Video Mini Program after clicking the card.
10, the public account content jump applets
Coufeng can insert text, pictures, applet cards in the public account tweet, and click directly to jump the applet directly. This method can guide users to click on the applets through high -quality content that conforms to brand tone to form a shopping scenario of "watching while buying and buy", and realize the conversion of content to purchase.
11, the public account menu
Calls can place the small program in the public account menu bar and guide the public account fans to the applet.
12. After the payment, the entrance
In consumers will receive the payment of the payment of WeChat Payment Pushing after using WeChat to pay the payment, click "Enter the Merchant Program" Essence
13, the public account PROFILE page binds related applets
The merchants can associate the public account and applet, and display the small program on the public account Profile page. When users pay attention to the public account, they can see the "related applets" located in a prominent position. Click to jump directly to the applet.
14, public account associated mini -program push information
When the merchant conducts a public account affiliate applet, it can choose to push the affiliate information to the public account fans. Can enter the associated applet.
15, template message
The template message is a push for each user within WeChat. The content class can be used to prompt updates, e -commerce categories can use it to prompt promotion or unpaid, and the tool class can use it to prompt to complete the daily goals. Each push is to let users gradually form a dependence on mini -programs.
16, WeChat group promotion input title
Mascape can push small programs in the fan base to allow fans to spread autonomously. Can guide fans to share, and then receive small gifts with screenshots, and gradually lead traffic to small programs.
17. Chat mini program
The applets forwarded in the group will be stored in the chat applet, which is convenient for opening the next time. For the industry group, you can place your own industry applets, which is convenient for opening and being quilt. Find.
18, the friends circle applet poster
At present, the applet cannot be shared to the circle of friends, but the huge "acquaintance traffic" of the circle of friends is still the best position for social sharing. The merchant can put the small program code on the exquisite design poster, share it on the circle of friends, and promote drainage through attractive activities or design sense.
Pay content for time limit to check for freenAnswer I suggest that offline physical stores open up online channels through the form of social e -commerce. Social e -commerce is a new type of e -commerce model that has developed rapidly in the past two years. And there is almost no threshold for social e -commerce, and it does not require too much management energy. It can combine the advantages of offline resources to accumulate online private domain flow to generate benefits. Offline physical stores are also a process that needs to be accumulated, but social e -commerce can accelerate this process, which is equivalent to a shortcut.nThe first: open a personal shop in the name of personal. In this way, the opening process of opening an online store is the same as those who directly open online stores. Just a series of processes such as Taobao account registration, Alipay certification, and ID card certification; Uploaded to the online store after taking pictures, trimming, and describing descriptions. The second: open corporate stores in the name of an enterprise. It is more troublesome to open an online store in this way. You need to pass the Alipay merchant certification and open a store with an industrial and commercial business license. PS: Although it is more troublesome to open corporate stores on Taobao, corporate store sellers have more rights and interests.nAsk how to do social e -commerce, I haven't done it before, I don’t understandnAnswer social e -commerce is an e -commerce company that depends on social relations. Social e -commerce needs to do personal IP, the value and influence of the brand, position your social circle, understand what the core advantages and resources are, what the core users are, and what problems I can solve for core users.nThen learn about it firstnQuestions need those procedures for Taobao to open a storenCan I open an online shop like me like me?nfinishednAnswer 1. Alibaba staff cannot create Taobao shops;n2. A ID card can only create one Taobao shop;n3. If the same account has created a U station or other sites, it is impossible to create Taobao stores, which can be replaced by account opening;n4. If you have created a Tmall store in the same account, you cannot create Taobao stores.n5. If the same account has operating behavior in 1688 (issuing product information, ordering integrity service, seller initiating orders, quotations, ordering field certification, opening of Wangpu, corporate account registration and registration of enterprise accounts) You cannot create Taobao stores, you can replace your account to open a store;n6. If the Taobao account is punished by Taobao permanently for the creation of shops, Taobao stores cannot be created;nExtended informationnTaobao store opening step:nStep 1: Register Taobao accountnStep 2: Alipay account bindingnStep 3: Alipay real -name certificationnStep 4: Taobao Store CertificationnStep 5: Create a shopnQuestion how to allow customers to find my shop on TaobaonWhen answering people search, you can find it naturally when you searchnMore 21nBleak
1. You can use "community marketing" to establish a WeChat group, such as establishing a customer group, so that every customer who bought it in your store or enter the store will join the group and issue some coupons from time to time to issue some coupons. Or Ji Zan and other activities. This cost can be said to be very low.
2. You can use "forum marketing" to find some local forums, and then send some information in it.
3. You can use "WeChat Marketing" to create your own circle of friends, personal business cards, background walls and other hardware facilities, and then with perfect pictures and copywriting.
First of all, the physical store should be more strict and cautious in the choice of products they sell, and the quality of each item must be strictly identified, and the category must be scientifically selected and distinguished. And understand the product.
Secondly, it is necessary to make good use of the online and offline combination model to correctly use the online marketing model. For example, after all, the popular community group purchase model is now, in the final analysis, which is a low -cost online sales situation. Generally speaking, as long as the owner of the physical store uses the group, the WeChat mini -programs can realize the community to open the group, and this can not only promote better on their own stores, but also use this to make the product sales of their own stores sales. Greatly improved, why not be happy?
The last point is to strictly improve the quality of service in the store. Ask San's unknown situation, to improve the literacy of the clerk so that the salesperson can provide customers with valuable reference opinions, provide more guidance for customers' consumer behavior, and let customers feel a better consumer experience, so that there will be more to be more will there be more Customers come to consume.
Now, with the introduction of the new e -commerce law, online and offline retailers are in a fair level. Moreover, online traffic dividends are also increasingly exhausted, and the comprehensive operating costs that remain high have made the original advantages of the e -commerce industry gone.
So, currently, whether online or offline retail, it is necessary to meet user needs and experience as the core, and open up mature products, members, transactions, marketing data, drive the digital transformation of the supply chain, integrate into integration into it into New retail can survive better in the upcoming economic torrent.