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jewelry supply wholesale nyc In fact, the master first met station B, which was used to chase the hottest drama and see the painter who watched your heart.
It, it is necessary to emphasize that station B is definitely not just a two -dimensional video website with a barrage.
b station flow and spread far more than conventional websites. More precisely, it is a community with its own cultural character.
1. The core user group of station B
B's main users are a group of students and young people who just work.
as they have a key label "two -dimensional". The home culture is strong. They mainly pay attention to some animation dramas, and they like to share the drama experience with others through barrage.
The two -dimensional culture has made station B into a community. Here everyone has a sense of cultural identity. Users, platforms, users, and users (UP owners and fans) have strong stickiness.
The cultural atmosphere, making the overall personality of the user B more polite, high quality, and strong acceptance of new things (later analysis of this point for the main role of the UP owner provided in the station).
2. The core competition advantage of station B
(1) Unique UGC content
Video websites of original content are difficult to succeed, and users will lose stickiness.
b station has a lot of UP owners who tirelessly handle the production of video content. A group of interested and friendly users give back to the UP owner through the barrage to stimulate its continued transportation content, so as to transmit community culture and establish community cohesion.
So instead of the competitiveness of station B, it is better to say that the UP owner itself is itself.
(2) Ghost animals culture
B station has a strong entertainment. Usually, it starts to spread as soon as it comes out, and then the Internet is highly respected by the Internet. From the beginning of the year, the summer night ghost animals awards.
(3) Barrage culture
The barrage is the most important cultural composition of the community. This experience is an invasive type Basically, watching any video will have snow -like barrage, and for users, this is also one of the needs of watching the video (what you want is a group of people watching together, laughing).
(4) No video patch advertisement
b station without advertising, to some extent, a small number of users choose to choose here Watch the drama.
But in fact, core users are not chosen to settle in this community because of the "training" of conventional video websites because of the continuous growth of copyright awareness. Follow.
3. The business mode of station B
(1) Increase source
b station's income sources are mainly advertisements (non -video playback), game operation, Fan opera contract, surrounding areas, surroundings E -commerce and other forms.
The current B Zhan starts to participate in animation production, but it is risky to convert the content into IP. Still need to be observed.
(2) The development direction of station B
In fact, station B has now more than only two -dimensional culture. From the beginning Hatsune, to anime Fan Drama, and now the pan -entertainment community.
b station continues to increase elements, and the user base is also growing. The user viscosity and communication of station B are quite commercially valuable, especially the young user group.
I people who do not understand station B may be difficult to imagine. This website actually has various cooperations with Durex, Microsoft, Sina, Tmall, Xiaomi, Taobao, Zhihu, and Tiger Sniff.
In the release of Xiaomi Max 2016 as an example. At that time, it was broadcast live on station B. It also launched a 19 -day boring live broadcast. A total of nearly 40 million people watched the live broadcast, and a total of 300 million barrage was sent.
In summary, station B is a good website, and its value is currently underestimated.
Ip people think that even if the direction of advertising and VIP does not develop in conventional video websites, high -quality users at Station B are also worthy of deepening. I believe that with the new characteristics of Internet products appear, there should be more fun, more fun, and more fun, and more fun, and more fun, it should be more fun, and there should be more fun and fun. And there is a business value model.
=========== == The segmentation line =================
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raw crystal jewelry wholesale As one of the two domestic second -dimensional websites in the past, Bilibili has always been a gathering place for two -dimensional enthusiasts, and station B is the birthplace of ghost animal videos. I first knew that Bilibili also watched Japanese anime and ghost animals. In the past, station A can be described as the world. It dominates the domestic two -dimensional market. It is also the first website in China that has created barrage videos. Looking at the current video website, almost all began to support the barrage. Essence However, with the rise of the second dimension and the pioneering video of ghosts, the user group of station A was diverted, but the two barrage video websites still dominated the domestic two -dimensional market. With the continuous development of the Internet, these two websites are pursuing greater development space and more diversified development channels. The content of the website is not limited to two -dimensional anime, and starts to expand more new areas. This year, Bilibili became the sponsor of the Shanghai men's basketball team, and it made Bilibili a fire. The limelight of station B has surpassed Station A. It is also a station A station in the trend of the young people. The feeling of quite old.
, although it is already the first challenge of the second dimension and the head of the trendy community of the young people, it is still difficult to become a formal member of station B. Unless it is a depth two -dimensional enthusiast, otherwise It is fundamentally unable to pass the registered test of station B. There was a colleague in our office, and even before spending money before. Finally, at noon, when the rest of our people were still screamed, I realized that she passed the test of station B and became a formal formal. Members, the excitement expression is unforgettable. It can be said that although the B station was hot, he did not reduce his own threshold, did not forget the core elements of his two -dimensional and ghost animals, and also had high stickiness. In the eyes of some users The official member of the station has become an honor that can be used to show off capital. The other part of the two -dimensional enthusiasts who cannot become a member also tried to prove their knowledge reserves in the field of two -dimensional fields through station B. It can be said that through this strict and immediately registered examination mechanism, station B has retained his core users well, and also increased the loyalty of users. However, as a two -dimensional amateur enthusiast, I cannot pass the formal membership test.
In content, station B is no longer the former B station that focuses on the second dimension market. With the diversified development of the Internet, most companies that cannot be adapted and self -proclaimed are drowned in the tide of information tide. Essence If Station B wants to continue to develop and gain advantages in the fight with other video websites, it is necessary to continue to open up other content while ensuring its core business. Moreover, with the rise of the live broadcast in the past two years, Station B has also increased the content of the live broadcast. However It seems that it only provides a place to watch the live broadcast in its loyal user group.
In on the APP of station B, the design of the excellent interface and menu is basically upholding the website, and as one of the core advantages, the "Fan Opera" is placed on the homepage, which is convenient for anime enthusiasts to chase Fan. In addition, the setting of the "partition" allows users to quickly find the video classification they want to watch. After entering the large category, there will be more detailed categories, which is convenient for users to lock the video content they are interested in in the shortest time. convenient. As another core advantage of station B, a detailed production tutorial is also provided in the classification of ghosts, which can be described as intimate benefits. After experiencing, the APP of station B has the same functions as the website, which is very good.
's Fan Drama on the homepage
partition menu
station still has many fun and beautiful things waiting for you to develop You will find a lot of new worlds, especially ghost animals. Personally, I think it is a decompression artifact. When the pressure is high, look at the ghosts and letting the pressure of stress in the laughter. It is a very good experience.
viva life jewelry wholesale Product introduction:
The Bilibili Barrage.com is a well -known domestic barrage video sharing station. It is often nicknamed Bilibili by anime fans. With the novel and fun function of barrage, a large number of users' hearts have been entered.
Bluds video is an emerging interactive video. It originally originated in Japan. It is loved by young people, especially otaku. The audience can publish timely comments in the process of the audience, communicate and interact, and experience one experience. Specifies a new "blog" movie viewing mode. The barrage culture belongs to the category of subculture. It is rooted in ACG cultural soil. The content of the barrage network is mostly animation, fellow and spoof, and has the characteristics of interactivity and timely.
The relevant data in January 2016 shows that China's two -dimensional consumers have reached 260 million, of which 97.3%are from post -90s and 00s. When this part of the population grows into the mainstream consumer group, the market size of the two -dimensional barrage video website is huge.
Sold product positioning:
creating a video media community loved by anime enthusiasts
user positioning
Looking at the two -dimensional data of the year: most of male users account for 61.4%, and female users account for 38.6%.
90 and post -00s are the main force of the two -dimensional users, and more than 80 % of the two -dimensional users are students. In recent years, the threshold for the acquisition of animation works has decreased, and major groups such as post -90s and post -00s are more likely to see more animation works and come into contact with more diversified two -dimensional culture.
The direct competitors of vertical video products are ACFUN and Pudding animation. The market competition for video products is very fierce. Related data show that China's two -dimensional consumers have reached 260 million, of which 97.3%are from post -90s and 00s. Analysts of Iri Consulting believe that when these people grow up to enter the mainstream consumer group, the market size of the two -dimension will be unimaginable.
If economic foundation and Internet popularization have affected the differences in the two -dimensional culture. The Internet penetration rate in the eastern coastal area is high, and users are more likely to expose diversity culture. In addition, the economy of the eastern coastal area is more In order to develop, people's material demand has basically met, and the demand for spiritual and cultural consumption has become higher and purchasing power. TOP10 cities account for 29.1%of the entire city, and second -dimensional users are scattered among many cities. The second -dimensional enterprise can use key cities of head provinces as the expansion area in the business layout, and extend to its surrounding cities to expand the influence of the enterprise.
4. User needs
Content: Want to obtain the latest and most interesting homemade video content of various types
Bilibili: The earliest update of Xinfan, A large number of outstanding video producers choose to upload videos first. Various detailed classifications include Fan opera, dance, movies, games, etc. A large number of content gives users no reasons for rejection.
The experience: Watching the experience before and after the video, the bad experience is the unable to keep people
Bilibili: There is no advertisement before the video playback, there is no edge advertisement when playing, it is very cool to give users a very cool Most people are worried about the advertisement at the beginning and always can skip the advertisement at the beginning. After the video, there will be the top users of the video publisher award, which meets the small vanity of paid users. Deleting the advertisements and illegal contents in the barrage to ensure that users see high -quality barrage content, which is also a popular performance that meets the needs of the user's social level.
Community: There is a sense of collective identity to become a member of the community. The base area of the fellow person
Bilibili: In the interest circle, you can find your favorite organization and provide the function of collecting collective communication. There is also a comment area below each video to reply to each other and pay attention to each other. And good videos can get a lot of praise, high playback, collection, reward and other methods to promote the UP owner to make or carry better videos. At the same time It can affect ranking and promote excellent drama to become more and more popular.
Summary
The as a new movie viewing experience, the barrage website broke into the public's horizon, station B and other barrage with a thunderbolt. The video sharing website meets the needs of ACG enthusiasts, the creation of works, and relaxation of the work. Although the otakus culture can be said to be a relatively niche and low status, the AB station as an important carrier of ACG culture is very high, but it is very high. The participation, concentration and community identity, its community characteristics make Station B have considerable user stickiness and loyalty. The barrage video network is also going out of the two -dimensional world, which has been absorbed by the mass market. More non -Royal Houses pour in, which has promoted the diversified development of the barrage network.
How to increase the growth of high -quality and rich video resources to increase profitability, it has become a problem that placed in front of station B.
The station B at the same time on maintaining users and activities; each year's New Year's Day and more and more official activities show that it is promoting the formation of the product ecosystem, planning more online and offline activities, increasing UPs The influence of the Lord allows them not only to work behind the scenes, but also standing to the front desk for applause and flowers, and can better keep users retain.
wholesale fashion jewelry los angeles ca Background
bilibili is currently the largest young people in the country's trendy culture and entertainment community, referred to as "station B".
bilibili website's biggest feature is the real -time review function of suspended from the video. The enthusiast call it "barrage". This unique video experience allows the instant barrage based on the Internet to surpass time and space restrictions and build a kind of type The wonderful and common relationship forms a virtual blog -style movie atmosphere, making the Bilibili website a trendy cultural and entertainment community with interactive sharing and second -created creation. The Bilibili website is currently one of the birthplaces of many popular vocabulary in the Internet.
Clasm positioning
bilibili's purpose is to establish a two -dimensional gathering place, at the same time provides live and rich offline activities, and use barrage interaction to solve the user's lonely emotions. At the same time, as a vertical video product, Bilibili provides a good environment for video authors and video transporters.
The mainstream users are 20-29 years old, accounting for half of the number, 30%of users of 19 years and below, and more than half of male users than female users. The active of young people makes the user group open, and the desire to pursue trendy things is even more obvious.
B product experience
b station overall UI is pink, the style is similar, and the page is fresh.
Puk of the products with the main battle, painting friend, game center, live broadcast, peripheral, and Meng Station.
The details of the homepage have detailed classification recommendations, which can allow new users to learn more about the current popular content.
b station drama is the hottest, and users are more active
n The live broadcast is relatively hot in the current Internet. Therefore, Station B has also developed this One module.
b station video contains video information and related videos. There is a corresponding barrage content on the right side of the video, and there is a corresponding playback amount above. Station B is appreciated by casting coins.
has more diverse functions of the barrage settings, and the consideration of user barrage needs is more comprehensive and humane.
This avatars can enter the member center. You can simply change personal information. Member management functions (sign -in, submission, collection, fans and attention) directly displayed on the personal settings page without jumping pages.
B product features
The as far as my opinion is the biggest feature of station B.
For the barrage website, there are two main behaviors for user needs: watching barrage and barrage. In essence, the demand behind the barrage comes from the strong needs of Internet users in the sense of participation, existence, and the connection between people.
The rise of barrage culture originated from the ACG crowd, that is, the Royal Mandarin's enthusiasm for specific secondary culture such as certain anime games. They are often young generations in the post -90s and post -90s. Therefore, it meets the needs of the post -80s and young generations after the 90s.
This problems
On how to increase profitability while ensuring high -quality and rich video resources?
At present, the biggest shortcomings are insufficient in the same as. This is derived from its development model. Its video copyright belongs to the owner of the UP. Once you take tough charging measures for the video, it may lead to a large number of UP owners Exemptation.
has not yet a clear profit model, because the content sources of such websites are relatively small, and the overall scale is not large. It is difficult to directly use advertising to make profitability like traditional comprehensive video websites. In China, the user charged this road has not been established. From the perspective of the profit model as a whole, there are mainly paid membership systems, selling peripheral products, online live charges, and cooperative joint ventures. More about advertising or media cooperation to make money.
Today, comprehensive video websites have a large number of users, and they are also using barrage technology to form a piercing trend for niche websites such as station B. In the future, the fierce competition in the market can be imagined.
The summary
I. As a new movie viewing experience, the barrage website broke into the public's vision with a thunderbolt. The need to create and relax the work, although the otakus culture can be said to be a relatively niche and low status, but the AB station of an important carrier of ACG culture has a high degree of participation, concentration and community recognition. Its community characteristics make AB station have considerable user stickiness and loyalty. The barrage video network is also going out of the two -dimensional world, which has been absorbed by the mass market. More non -Royal Houses pour in, which has promoted the diversified development of the barrage network.
Keng to ensure its own users and traffic, realize the innovation of profit models, and there is still a long way to go.
sapphire gemstone jewelry wholesale Introduction: Bilibili, also known as station B, (very embarrassing things have always thought it was two websites before answering this). The first time I knew that Station B was because of his "brother" A. A financing was obtained in August 15, and it was led by the uniform group (formerly Youku Tudou Group) of $ 50 million, and the valuation has exceeded 200 million US dollars. I only went to understand this type of website and found that the news had obtained IDG capital as early as 13 years.
1. Introduction:
b is a well -known domestic video barrage website. Because it provides the most timely anime new fan, gathered a large number of two -dimensional enthusiasts, has a strong ACG cultural atmosphere. The biggest feature of the Bilibili website is the real -time comment function of suspended from the video. The enthusiast call it "barrage". This unique video experience allows the instant barrage based on the Internet to surpass time and space restrictions and build a wonderful common commonly used together Time -sex relationship forms a virtual blog viewing atmosphere. The video is just
b station to display the cultural gathering crowd, which is essentially the community of anime enthusiasts.
2.b station user group:
The user base is mainly concentrated under 29 years old, and the post -90s crowd like anime. Advocating freedom and creativity, the animation carrier carries the display of the crowd.
3.B Core advantage
3.1 Gather a large number of UP owners, providing a large number of UGC content for the website.
b stands for the content output of the website at the beginning of the establishment, and gathers a large number of original content through various activities with the UP main cooperation organization.
The New Year Festival: From 2010, it will be an indispensable Spring Festival Gala every New Year's Eve. Since the "New Year's Day", Station B has actively cooperated with many UPs in many stations, becoming an important event for China New Year's Eve. Essence
mad contest: station B facing original video competitions for MAD · AMV works. Since the successful implementation in 2013, the MAD competition has gradually attracted the addition of many overseas authors, and has reached a cooperation with the world's well -known MAD · AMV exchange platform AMVNews, becoming one of the most influential MAD events.
The summer night ghost animal awards: The first summer night ghost animal awards were held, and many outstanding ghost animal video works were born. From June 24th to August 3rd, 2016, the second summer night ghost animal awards event was launched again. The theme of the event was "dream", promoting positive energy ghosts and animals, and presented a positive and new ghost animal for video authors and audiences. Feast.
Meng Festival: On October 10, 2015, Bilibili created the "Meng Festival". On October 10, 2015, the first Meng Festival was held by Bilibili. Recorded their own cute videos and participated in this Meng Festival.
3.2. In line with user ACG culture
Then a website that you can't play without understanding ACG. The predecessor B is Mikufans Station. The creation of the creation Xu Yi (⑨bishi) is also a long -time old man mixed in the ACG circle. From the mutual spray of station A to the excavation UP owner. Understand, it is reflected in the site that all people in the circle can understand the noun: Fan Opera, Hatsune, Ghost Beast, Mugen, GMV (the transaction value in the e -commerce field). It is really necessary to understand a good understanding of a person who is not in the circle.
3.2. The most reasonable commercialization
The establishment of a website not only requires high -quality content, accurate people, but also a benign profit model. It is also very good in this aspect of station B. Under browsing, you will find that all the profit models on station B are very good based on the user experience. There are basically no advertising spaces and videos in the site. More profits are from the perspectives related to the ACG cultural system, such as games, live broadcasts, peripheral e -commerce and other forms of profitability. In this way, it does not affect users and the continuous development of the website, which is worthy of praise.
This summary: high -quality and rich content output, a large number of accurate target customer base, reasonable commercial model. For users of ACG, content and experience are more important. Based on the basis of adhering to the user's bottom line, B can realize diversified commercial development, which can be said to be infinitely promising, but at the same time The development bottleneck.